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How to improve Server Response time on WordPress

Server response time also known as time to first byte (TTFB) is generally always high on WordPress websites that haven't been optimised for performance. In...

The Ultimate Guide to Dynamic Serving

  Ever since Google announced dynamic serving many JavaScript heavy websites have all been considering it. But what exactly is it? Before we can explain what...

How to rank for any generic, high search volume keyword

Before we begin, I must stress that this strategy will only work for established websites. Forget what most SEOs tell you, you do not need...

What exactly is Gzip compression

You may have noticed in Google’s PageSpeed Insights that some websites are flagged up for not enabling compression, as seen below. WHAT EXACTLY IS GZIP...

Enterprise Level Page Speed Optimisation – Part 1

You might be surprised to know that most of the page speed recommendations you either implemented, received from your SEO agency or found in...

WHAT IS A 410 STATUS CODE?

A 410 status code is similar to a 404 not found status code. It tells search engines that the page has been intentionally removed and...

What are on-page requests?

Requests also known as dependencies are the files that make up the page. All the images, CSS and JavaScript files on a website are...

What is minified code?

You probably heard that you should always minify your files. Tools such as PageSpeed Insights will often flag CSS & JS files for not...

WHAT IS A 404 STATUS CODE?

A 404 not found status code are generally served by default when servers cannot find the requested URL. For example, if you tried accessing...